CHALLENGE
Make people think of Peeps as more than just a holiday treat.
INSIGHT
It’s hard to be mad/sad while enjoying a delicious, cheerful Peep.
IDEA
Peeps make even the worst situations a reason to celebrate!
ART DIRECTOR Katie Sun (Me)
COPYWRITER Hadley Hopkins
AWARDS
Merit in the 60th Annual Hatch Awards.
Utilizing existing tweets, Peeps is convincing people to come to the bright side by replying to their sad tweets with some optimism. #ComeToTheBrightSide
The fun doesn’t end on Twitter. Help a friend see their situation in a brighter perspective with a cheery Peeps greeting card.
