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CHALLENGE

In the long months of winter, people feel bogged down by the gloomy weather and are more inclined to stay indoors.

INSIGHT

Cold, rainy, snowy, and windy days can be miserable. Being unprepared is even worse.

IDEA

There’s no such thing as bad weather with Gore-Tex.

ART DIRECTOR Katie Sun (Me)

COPYWRITER Riya Haria & Katie Sun (Me)

 
 
 
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Partnering with the Weather App on your mobile device, Gore-Tex is bringing you live updates on the conditions outside. Sunless skies and rainy days have never been more exciting.

 
 
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NEW YORK TIMES • PEEPS • BOLIVIA • CIRCLES • POPEYES • GORE-TEX